The new Dioptra Eyewear collection is promoted – 100% Made in Italy

On April 29, in true Italian spirit, we promoted our latest collection – Dioptra Eyewear, designed and made 100% in Italy, inspired by the desires of our customers and created with the highest standards.
standards of quality and workmanship.

Each model is masterfully crafted from cellulose acetate, obtained through a precise process of transformation of natural cotton – a material that retains its natural essence, offering elasticity, durability and softness against the skin. Thanks to the unique ability to be molded into endless shapes and colors, acetate frames are a symbol of authenticity and style. "The collection has been carefully created to respond to different tastes and styles. It offers everything - from minimalist, light and discreet models made of medical steel, to bold, colorful and vintage-inspired frames. Regardless of preferences, everyone will be able to find themselves and find the perfect model that will express their individuality. We have always followed the wishes of our customers, and this collection is precisely the result of a long-awaited request, which for us is a great pleasure and confirmation of our success. This is already the third collection of Dioptra - the previous two were launched on the occasion of the 25th and 30th anniversary of our existence. This time, at the request of customers, we decided to make the collection a permanent part of the Dioptra portfolio. We accept with particular pride the compliments from our customers and partners, who recognize that we are pioneers in the optometric industry in the country, something that for us is the greatest recognition for more than three decades of dedicated work" - said Ms. Marija Kosturanova, owner of Dioptra Optics and Dioptra Couture.

Particular attention was drawn to the novelty in the collection – numerous models with clip-on solutions, which bring functionality, practicality and added value to the dynamic lifestyle of the modern user. The event took place in an authentic Italian setting, enriched with the sounds of Italian canzones, the taste of limoncello, yellow-blue details and textures that conveyed the Mediterranean atmosphere. Special guests at the event were representatives of the Italian Embassy and the director of the Italian Trade Agency (ITA), whose presence confirmed the international value and expressed their support for the unique concept and vision of Dioptra Optics.

The collection is already available in all Dioptra optics and is offered at
promotional discount of 50%.
With this collection, Dioptra once again confirms its commitment to
a contemporary vision, founded on tradition, innovation and sincere customer care. With over 30 years of experience, the Dioptra team remains true to
the values ​​of trust, responsibility and aesthetics – creating products that
They highlight the individuality of each individual, with style, precision and love.